Website Design Failure Which Web Designers Should Avoid

May 12, 2011 by · Leave a Comment
Filed under: Web Design 

Internet is the most accessible and the most influential medium of communication and information dissemination nowadays.  That is why many companies and agencies hire web designers and web developers in order for them to get connected globally in a split second.

In their eagerness to capture the “world”, some companies commit the mistake of hiring website designer who fails to address their needs.  Lack of experience and intimate knowledge in web designing often results to the following failures:

Treating SEO as a different project from the website – Search engine optimization (SEO) should be at the core of the website.  Make sure your web designer offers you an optimized website and to take care of everything to include keyword search, duplicate content, multiple domains, Google local listing, semantic mark-up, search engine friendly navigation and structure, and HTML and CSS coding.

Ignoring user interaction and focusing on design perspective only – The success of a website greatly depends on its visitors.  A not-so-great user experience is usually a result of inappropriate design.  Some website designers fail to look into user interaction.  A serious Web Designer is equipped with knowledge about the web and how users interact with it.  He or she understands user interfaces and design techniques, including color theory and everything in relation.  Design should include functionality and not mere appeal.

Failing to measure website performance – You will not realize the value of something unless it is measured.  Evaluate the impact of your website with the use of metrics.  Check out charts and reports to monitor number of visitors, page views, traffic sources, keyword report, and content distribution.  Measuring your website’s success is important if you want to make an impact online.  By knowing how often people visit your website, you would know how your site is faring on the internet and if your site has actually reached its target audience.

Failing to check previous jobs or projects – Check out what other people say about the website designer or web design company.  Ask for advice from people you know with existing websites.  Look into their strengths and weaknesses and learn from their experience.  It is also helpful to ask for samples of previous work or company portfolio of the web designer you are planning to hire.

You are spending considerable amount to have a website designed for your company.  Take good care of your resources; it is of great importance to find and hire a reliable and reputable web designer.

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