Top 8 Tips To Creating Great Business Cards

July 29, 2009 by · 6 Comments
Filed under: Blog 

A business card is an important tool to help market your services. It’s more than just a placeholder for your phone number and company name. It’s a way to make it easier for potential clients to find your business, refer you to others, to remember you, and to recall what you do.

1. Be Clear: Let them know what you do! If it’s not clear from the company name, include a tag line underneath to show what your company can do for them.

2. Use the Tag Line: Call out your company’s benefits. Don’t list your services. Look through the yellow pages for your ad—all your competitors do the same things as you, so list what you can do for clients (Lowest prices, Fastest Turnaround, Highest Quality!)

3. Use Both Sides: Double your real estate on the card by printing on the back. It costs more but it’s a greater chance you’ll be remembered. List more service qualities, list testimonials, or list your company’s mission statement.

4. Consider a Folding Card: You can have business cards made up that will fold open giving you an instant brochure. You’ll be able to provide more information that will hit home all the advantages your business provides.

5. Be Imaginative: Consider fun colors and interesting shapes. It doesn’t have to be a black and white card. Colors might help you stand out when the potential client is digging through her purse, looking for your card. Also, think about having your business card be cut into the shape of a hammer, a drill, a screwdriver – just don’t make them too large.

6. Easy to Read, Easy to See: Your contact information should not be small or be hidden. It should stand out and be easy to find. Include everything you can: phone, email, website, cell phone, address.

7. Branding: Make sure your business card has the same logo, colors, design, and font that you use on your website, on your magnetic signs on your trucks, and on signs outside your business. A consistent look and feel will keep your images branded and memorable.

8. Keep It Handy: While it’s not a tip to help you make a business card—it’s important. Always have cards out, ready to go, if anyone asks. It lets them know you’re professional and organized. And it’s much better than writing out your company name on a cocktail napkin…

Tim Clark
http://www.articlesbase.com/affiliate-programs-articles/top-8-tips-to-creating-great-business-cards-70915.html

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6 Responses to “Top 8 Tips To Creating Great Business Cards”
  1. Coralee says:
    July 29, 2009 at 7:51 am

    Any tips for creating free business cards?
    I need some clean, professional business card templates, but I’d love to find a free site rather than paying for them. Anyone know of a great site for free business cards that won’t make you print their logo all over it?!? What’s the best info to include if you are advertising freelance work rather than a company?
    Thanks :)

  2. CAT says:
    July 29, 2009 at 12:53 pm

    Go to Avery.com and download the template. You can print and cut your self or buy their business card sheets. The are perfect I used them at one of my jobs.
    References :
    previous use of Avery products

  3. StickupKidz says:
    July 29, 2009 at 12:55 pm

    I had gotten some cards from vistaprint, and aside from their logo plastered on the cards, they were also pretty flimsy.

    I actually just got my order in for 250 free business cards from another company on really thick high quality paper (16pt, about 75% as thick as a credit card) and no ads…the only catch was that I had to order any type of postcard…which wasn’t too bad since I needed to do some summer promotions.
    References :
    http://www.printmvp.com

  4. Nurin says:
    July 29, 2009 at 12:57 pm

    There are a few companies giving free samples without their logo on the cards. Try the link in the source below.
    References :
    http://www.hostingtopic.com/free-business-cards

  5. Rhonda says:
    July 29, 2009 at 12:59 pm

    I have found some resources where you can create free printable business cards. Two of them are Avery Design and Print Online and BizCardCreator.com. For a list of others visit http://www.small-business-graphic-design.com/free-printable-business-cards.
    References :
    I am a graphic designer for small businesses.

  6. ImpactMarketing says:
    July 29, 2009 at 1:01 pm

    At the link below you’ll find links to free business cards at Overnight Prints, PrintRunner, VistaPrint, and BizCard.

    You might also want to check out BusinessCardStar.com which has beautiful looking templates (not the standard fare) that you can print for free with Avery labels.

    As for the info to include… really whatever contact info is the best way to reach you will do — whether that’s email, website, twitter nickname, But rather than focusing too much on the contact info, focus on creating a card that reflects highly on the kind of freelance work you do.

    Good luck!
    References :
    http://www.AllThingsBusinessCards.com/business_card_deals.htm
    http://www.BusinessCardStar.com

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